Today, the packaging industry is frequently using customized cardboard containers for their products, and why not? Using them is the easiest and most inexpensive way of building your brand image in the packaging domain. Moreover, you can also use them as a means to store and ship your items while avoiding any damage.
Before we throw light on the importance of cardboard packaging, let’s first understand what custom cardboard packaging is. As its name suggests, you can customize it in various sizes, shapes, and layouts according to your business requirements. With these personalized features, it perfectly accommodates your needs and requirements. In addition, the cardboard material is eco-friendly and not anti-nature. You can recycle it and reuse it many times. This thing really attracts customers when they find their item in green packaging boxes.
Why Should Modern Businesses Use Cardboard Boxes?
The following points showcase the answer to this question:
1: Present Your Brand Story
The meaning is obvious. You should invest a lot of creativity to design your cardboard box. Doing this will give a glimpse of customers about how you started. From being a small business to a well-known brand, how you went through this journey inspires many in prioritizing your brand. In this way, you can grab the attention of mass customers and increase your sale. Custom cardboard boxes go a long way in presenting your brand story to customers. For this, you can print your brand images, slogans, and ideology to communicate with people.
2: Strengthen Customer Loyalty
A quality product with a perfectly fit custom design cardboard container can significantly enhance customer loyalty. If your target audience receives items in this way, they can easily recognize your brand resulting in customer loyalty to the maximum. Make sure your containers are so catchy and attractive that it conveys to customers how much you value them. Give them value by listing their feedback and they will value you by purchasing your item.
3: Create a Virality Factor
Ours is the age of social technology. People are keen to post and share anything that excites them on social media. That is the reason, you find plenty of unboxing videos on social media. Now, what if your container boxes are nice to catch the attention of users quickly? Users will spread it among a large audience in less time. As a result, a mass of new people will get to know about your item and brand. This gives a boost to your brand and product promotion.
Amazing Facts That Urge You to Use Cardboard Boxes
If you still are not sure why you should use these kinds of carriers, read the section below. It contains some amazing facts that push you to wrap your items in these containers. Here are they:
1: Brands experience a 30% Increase in customer interest when you use premium boxes
When you invest a sufficient amount of time and energy in bettering the look of your item, it builds a long-lasting relationship with your customer. And it is the prerequisite for increasing the sale and revenue of your brand. On the other hand, if your carriers are dull and plain, the same ratio of consumers will search for other alternatives. It can prove a nightmare for your business.
2: 90% of customers reuse the container box after purchase
As almost every customer uses the box after its primary use ends, 80% of companies use cardboard carriers for their items. If you have employed unique and interesting designs on your containers, it will make the affinity of customers for your brand more robust. Moreover, people will remember your product whenever they use the box or look at it. In this way, people form an unconscious preference for your brand.
3: 40% of customers are likely to post a photo of the packaging on Social Media
People share anything they like on social media, especially on Facebook. The same is the case with container boxes. Due to this reason, social media apps are rich with unboxing videos. Think in the same way. If your item comes with the catchy custom boxes, it will push consumers to share it on social media with friends and followers. This gives your brand free advertisement and brand awareness. By watching the video, thousands of new people become aware of your item and business. So, custom cardboard packaging with stylish designs expands the reach of your product.
Benefits of Custom Cardboard Containers
Below are some major benefits that compel you to use cardboard for displaying your items.
- Customization allows you to choose the best material that best suits your item. So. Custom cardboard is quite favorable.
- It is eco-friendly and recyclable too. You can easily decompose it without damaging the soil.
- Moreover, it helps raise brand awareness if used strategically. So, make sure your box is elegant and captivating.
- With perfect size and dimensions, they also significantly reduce storage and transportation cost.
- Customized carriers are also quite suitable for protecting sensitive and perishable products during shipping and storage.
- A good-looking cardboard box will help build a brand image among customers.
How to Use Cardboard Carriers Effectively?
Try using the methods mentioned below to get maximum benefits from cardboard boxes.
1: Have an Ideal of What Kind of Product You Sell
Every product has its own nature, size, and dimensions that require containers accordingly. So, the latter must be durable and suitable for the item you intend to send. Otherwise, it will not reach customers in perfect condition.
2: Put the Product Carefully
Secondly, you must place the content carefully. Use air pillows, a layer of bubble wraps, or folded newspaper to keep your item safe and secure. Furthermore, always put heavier items at the bottom and lighter ones at the top. Make sure you fill any empty space inside the box with a layer of bubble wraps to keep the content inside intact. Not only will it save the corners of your product safely but it also shows your sincerity which customers like very much.