The latest report by IMARC Group, titled “Indian Biodegradable Sanitary Napkin Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, the Indian biodegradable sanitary napkin market size reached US$ 12.1 Million in 2021. Looking forward, the market expected to reach US$ 70.2 Million by 2027, exhibiting a CAGR of 35.1% during 2022-2027.

A sanitary napkin is a small pad made of absorbent materials that is used to absorb menstrual fluid during the menstrual cycle. It absorbs and holds menstrual fluid throughout the day and provides comfort to the user, often known as a sanitary or menstruation pad. To reduce leakage, disposable sanitary napkins made of polyethylene, polypropylene, and superabsorbent polymers (SAP) are widely available on the market. Furthermore, they are packed in plastic bags that are not biodegradable in nature.

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A significant increase in their usage, especially across developing economies like India, poses risks to women’s health as well as the environment. Consequently, biodegradable variants made up of cotton, corn starch, and bamboo and banana fibers have recently been introduced in the Indian market and are gaining rapid popularity among individuals.

Indian Biodegradable Sanitary Napkin Market Trends:

Rising awareness about personal hygiene among Indian women is the key factor propelling the market growth. Since biodegradable sanitary napkins do not consist bleach, perfume or any other kind of chemicals, their usage is considered less damaging to the vaginal skin. They are also believed to reduce the chances of developing allergic reactions considerably. Furthermore, growing environmental consciousness is also contributing significantly to the market growth. Biodegradable sanitary napkins are considered a sustainable alternative to the conventionally used pads and can also be easily disposed of in soil without causing any damage to the environment.

Apart from this, the Government of India is actively promoting the usage of safe and environment-friendly personal hygiene products. It is engaging in partnerships and collaborations with various private entities and non-government organizations (NGOs) for the manufacturing of biodegradable and cost-effective pads. It is also making significant efforts in making these pads available to all the women across the country including the remotest corners of the rural habitat. For instance, it recently launched extremely affordable biodegradable sanitary napkins called ‘Suvidha’ to promote personal hygiene among underprivileged women.

Competitive Landscape

The competitive landscape of the market has also been analyzed in the report with some of the major players operating in the market being

  • Carmesi
  • Saathi
  • Heyday
  • Anandi
  • Sakhi

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Insights on Market Segmentation:

On the basis of the material type, the market has been divided into bamboo-corn, cotton, banana fiber and others. Amongst these, bamboo-corn represents the most preferred type.

Based on the distribution channel, the market has been bifurcated into online and offline channels, wherein the offline segment exhibits a clear dominance in the market.

On the geographical front, Maharashtra holds the leading position in the market, accounting for the majority of the total market share. Other major regions include Gujrat, Delhi-NCR, Tamil Nadu and Karnataka.

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