Google performs thousands of search queries every second and it is possible for you to see this in live-action time. Many new businesses struggle to gain traffic to their website as they simply don’t have the right knowledge or skill for this. With the number of articles out there with false promises and misinformation, it is easy to see why these businesses are struggling. They follow articles that have the same information on them with the same old marketing strategies that are old and stale. This isn’t you though, you are actively looking for new and innovative methods to draw traffic to your website that turns into conversions. In this article, we will go through some of the best methods to build your incoming traffic that converts into sales.
Invest In SEO
Once you have your website made, it’s time to optimise it for search engines. This is one of the most important parts of your marketing strategy for long-term, organic success. Your on-page SEO is one of the best methods for directing your website and determining where you are going to be found on the search engine results page (SERP). The higher your website is up on the SERPs, the better chance you have of people landing on your website and making a transaction or enquiry.
For this to work, there are some features that you need to ensure are on each page of the website. These features include the page title, H1s and other headers, meta titles and descriptions, alt tags and the URL. All of these features need to have relevant keywords in them, focusing on the user intent of the website. For example, if you were a digital agency based in Manchester, one of your pages would be optimised for the “digital agency Manchester”
Whilst all the above is crucial for gaining traffic to your website, content on your website is just as important as it defines how you rank on the SERPs. Relevant keywords should always be used, and not used on multiple pages. Don’t stuff the keywords into the content, instead, write helpful content that has a natural number of keywords.
Get Social
This is shocking, but people spend on average over 2 hours a day on social media. For this reason, it is crucial to make yourself visible on these social media channels. Before jumping the gun, it is important to understand where your customers are and what channels they use. There is no point in marketing on platforms where your customers are not there. For example, if you were a baker, you are not going to want to market your product or service on platforms like LinkedIn, unless you were a commercial hospitality company.
The trick for social media is to be authentic and natural. It can be tempting to follow trends, but by doing your own thing, you are going to build loyal followers that may turn into potential customers down the line. If it doesn’t fit your brand, don’t do it!
Here are some social ideas to start you off:
- Post engaging content such as blogs, infographics, videos and much more across your social profiles.
- Engage with your audience by sharing posts, replying to comments, and tagging people in relevant posts.
- Use hashtags to join communities
- Video content gets the most engagement, so start creating some short videos.
- Ensure you have a call to action on every post.
Exchange Backlinks
Backlinking has many benefits for your website, but the one main reason to do this is to build authority and rank better. This can be a timely and long process which can take time away from running your business, so many will often opt for link building services to do this whilst you are getting on with more important parts of the business. The more relevant quality links you have pointing to your website, the better your site will rank and the more authority you will have.
Backlinks can come in a range of forms including directory listings and blog post submission websites. For the best quality links, you should create amazing content for your website or for other websites that adds value. Once you have created your evergreen content, reach out to others in your industry and ask them to share it. You could also sweeten the deal and offer a link on your website.
There are many ways in getting more traffic to the website, but if you create strong content that is engaging, repurpose it on social media and share your work and thoughts with others in your industry, you will start to see more traffic come to your website which can then turn into conversions in the form of enquiries or transactions.