Email is possibly the most popular way to drive traffic to your website. Everyone knows and uses email marketing in one form or the other. However, the question is are you using email marketing effectively to drive sales to your business? Here are different methods to help you drive sales using email marketing.
Re-target Inactive Subscriber
Retargeting is an efficient way to convince consumers to make repeat purchases instead of trying to find new ones. It’s much easier and more cost-efficient to get ex-subscribers to re-subscribe than it is to win over brand new subscribers.
Nearly all of your email lists will have some inactive subscribers on them when you initially start out by having them register for your list in the first place, but it’s normal for some percentage of them not to respond or be engaged with your messages right away or at all.
Those inactive users can still become customers and even refer their friends if you do the right thing by engaging with them in a way that makes sense and is going to encourage their activity on the list because they may still end up being customers after all!
Once you’ve picked the length of your inactivity period, it’s time to start engaging those inactive subscribers. How do you do so? You can engage subscribers who were previously inactive by conducting polls and surveys. Promise a special prize as a reward for completion and make sure you deliver on that promise!
Use Call-To-action Button
A call-to-action (CTA) is the button or link you put inside your email that asks your subscribers to take an action after experiencing how your business can help them. CTAs such as “Get Started with a Free Consultation” are compelling and drive the buyer closer to conversion, revenue, and profit.
Your traffic or subscriber base is vital for successful conversions of your product, service, or offer. You should show patience in understanding when it’s better to re-assess and make adjustments accordingly if need be according to what you gather from testing different formats of CTAs.
Use An Attractive Design
The right email template can help you deliver more sales for your business. It’s a little-known yet crucial factor in developing an effective marketing strategy if you want to acquire new customers and keep the existing ones coming back for more. Here are some things to consider when developing your template:
- Use Square Buttons.
- Make an attractive background image.
- Use ample white space.
- Keep your sentences and paragraphs short.
- Make your call-to-action button prominent.
- Avoid using too many images.
- Add buttons to share on social media.
Provide your complete contact details in the footer or via email marketing tools such as Sendinblue that provide you with beautifully-designed templates and allow for easy customization of designs – plus advanced personalization options including options to personalize the copy of your emails!
A/B Testing
Not getting the response desired from your email campaigns? A/B test your emails. A/B testing can give valuable information on what works and what doesn’t when it comes in terms of email marketing.
For example, you could prepare multiple templates and A/B test these with a smaller audience before sending all of your contacts every single one at once – test different subject headings, designs, and content types.
Does this sound like familiar territory?
No doubt you’ve heard of any number of things being tested – including but not limited to population analysis! Testing your core assumptions or forecasts should be considered routine but nevertheless shows us how a great deal of information is potentially up for grabs. Make adjustments accordingly and voila – onward we go!
Provide Quality Content
When it comes to sending an email, fluff is rather pointless – so instead of using that tactic, do things differently by attempting to provide relevant and beneficial content to subscribers in your list. As a business owner, prioritize how much value you can bring to your customers via email over anything else because fluff isn’t going to build trust.
And when it comes to creating valuable content for email marketing purposes, simply start with identifying the biggest challenge faced by subscribers on your list such as knowing how they can be able to make money online.
Once you have a sense of what they are struggling with the most, pinpoint a way in which you can clearly help them see improvement or take actionable steps toward their goals by breaking down large tasks into smaller pieces over time (in successive emails).
Conclusion
If you are struggling to grow your business, then it’s likely that you are not making the most valuable marketing tools. Email marketing is a great way to stay in touch with your clients and reach new customers. It’s also a great way to sell more products or services to your existing customers. Email marketing is a tried and tested method of growing your business, but you need to know how to do it effectively. This blog post contains strategies that will help you increase your sales through email marketing.
Email is possibly the most popular way to drive traffic to your website. Everyone knows and uses email marketing in one form or the other. However, the question is are you using email marketing effectively to drive sales to your business? Here are different methods to help you drive sales using email marketing.
Re-target Inactive Subscriber
Retargeting is an efficient way to convince consumers to make repeat purchases instead of trying to find new ones. It’s much easier and more cost-efficient to get ex-subscribers to re-subscribe than it is to win over brand new subscribers.
Nearly all of your email lists will have some inactive subscribers on them when you initially start out by having them register for your list in the first place, but it’s normal for some percentage of them not to respond or be engaged with your messages right away or at all.
Those inactive users can still become customers and even refer their friends if you do the right thing by engaging with them in a way that makes sense and is going to encourage their activity on the list because they may still end up being customers after all!
Once you’ve picked the length of your inactivity period, it’s time to start engaging those inactive subscribers. How do you do so? You can engage subscribers who were previously inactive by conducting polls and surveys. Promise a special prize as a reward for completion and make sure you deliver on that promise!
Use Call-To-action Button
A call-to-action (CTA) is the button or link you put inside your email that asks your subscribers to take an action after experiencing how your business can help them. CTAs such as “Get Started with a Free Consultation” are compelling and drive the buyer closer to conversion, revenue, and profit.
Your traffic or subscriber base is vital for successful conversions of your product, service, or offer. You should show patience in understanding when it’s better to re-assess and make adjustments accordingly if need be according to what you gather from testing different formats of CTAs.
Use An Attractive Design
The right email template can help you deliver more sales for your business. It’s a little-known yet crucial factor in developing an effective marketing strategy if you want to acquire new customers and keep the existing ones coming back for more. Here are some things to consider when developing your template:
- Use Square Buttons.
- Make an attractive background image.
- Use ample white space.
- Keep your sentences and paragraphs short.
- Make your call-to-action button prominent.
- Avoid using too many images.
- Add buttons to share on social media.
Provide your complete contact details in the footer or via email marketing tools such as Sendinblue that provide you with beautifully-designed templates and allow for easy customization of designs – plus advanced personalization options including options to personalize the copy of your emails!
A/B Testing
Not getting the response desired from your email campaigns? A/B test your emails. A/B testing can give valuable information on what works and what doesn’t when it comes in terms of email marketing.
For example, you could prepare multiple templates and A/B test these with a smaller audience before sending all of your contacts every single one at once – test different subject headings, designs, and content types.
Does this sound like familiar territory?
No doubt you’ve heard of any number of things being tested – including but not limited to population analysis! Testing your core assumptions or forecasts should be considered routine but nevertheless shows us how a great deal of information is potentially up for grabs. Make adjustments accordingly and voila – onward we go!
Provide Quality Content
When it comes to sending an email, fluff is rather pointless – so instead of using that tactic, do things differently by attempting to provide relevant and beneficial content to subscribers in your list. As a business owner, prioritize how much value you can bring to your customers via email over anything else because fluff isn’t going to build trust.
And when it comes to creating valuable content for email marketing purposes, simply start with identifying the biggest challenge faced by subscribers on your list such as knowing how they can be able to make money online.
Once you have a sense of what they are struggling with the most, pinpoint a way in which you can clearly help them see improvement or take actionable steps toward their goals by breaking down large tasks into smaller pieces over time (in successive emails).
Conclusion
If you are struggling to grow your business, then it’s likely that you are not making the most valuable marketing tools. Email marketing is a great way to stay in touch with your clients and reach new customers. It’s also a great way to sell more products or services to your existing customers. Email marketing is a tried and tested method of growing your business, but you need to know how to do it effectively. This blog post contains strategies that will help you increase your sales through email marketing.