Have you ever wondered why some websites are extremely popular, and others not so much? To show off a superb website, you need to have amazing content that keeps your audience interested no matter what product or service you’re promoting.
Video content is considered the Rolls Royce of marketing strategies that can catapult your website to the top.
So, if you’re not featuring video content, then, what are you waiting for?
Cognitive Learning Styles
Human beings learn things in basically four ways. These would include visual, auditory, reading/writing, and kinesthetic (hands-on, tactile).
When you present a video to your audience, you can communicate your message instantly. The individuals visiting your website can watch and listen rather than spend time reading long paragraphs of text.
Studies have found that a video approach is the best for blended learning, and as a single platform, it can cater to all categories of learners.
1. Videos Are Memorable
When it comes to recall value, a video with audio stimulus is something that people remember. When the information is well done via an online video or even an email video, it usually sticks in someone’s mind.
Compare that to content that is only comprised of wordy text, and you can see the advantages that video can deliver when your want your product or service to have a lasting impact on your consumers or clients.
Research shows that visual modality enhances the attention and memory of a person.
2. Videos Inform and Educate
Video content can be a very effective marketing tool, especially when the experts from a video production company in NYC are helping you navigate this powerful type of communication.
You can use videos to inform and educate in a variety of ways such as in live-streaming, corporate production demos, event productions, healthcare or education videos, or promotional content.
Professionally done videos feature standout content that can elevate your brand or organization and reach more customers and boost online traffic.
3. Videos Help Build Credibility
When you add the right video content to your website, you can appeal to the consumer and connect in a valuable way. Videos can convey emotional and more comprehensible communication, and many individuals are drawn to them and the messages they can impart.
You can build credibility and trust by having your audience watch and listen to you and the way you talk about the benefits of your products and services and/or brand.
Videos have the ability to convey a range of emotions to a broad audience and to keep them thoroughly engaged. It’s not always merely logic or intellect, as it’s, rather, emotion. And when you watch a video, you react with your emotions.
When you understand your target audience, your video messages can encourage your viewers to make associations with your product and brand and fall into your sales filter.
4. Videos Can Create a Buzz
You want your website to see tons of traffic and to keep folks engaged and wanting your product and/or service. By posting videos to your website, you are taking advantage of the ideal medium as one would accomplish with a commercial on TV, for example.
In this case, however, you’re saving money against a pricey television ad and still reaping the benefits. People enjoy getting an interesting video in their email and showing it off to friends.
You can create a buzz with videos on your website because videos offer the perfect platform for delivering content. Videos can be distributed rapidly via social media, a simple web link, servers, or other video-sharing programs.
5. Videos Can Help Grow Your Brand
You have a website for a number of good reasons, and videos can contribute to your profit margin. When you offer excellent content, people will find your brand, organization, or business.
Even a single video with a fascinating speaker can influence buying behavior and persuade a visitor to convert into a lead. So, by doing this, you’ll be laying down a solid foundation for your brand to grow.
The Bottom Line
There’s no secret that there’s plenty of competition out there when it comes to websites. Don’t get left behind. Present compelling videos on your website and reap the benefits of this spectacular content delivery method!