Planning and setting up for an event can be a ton of work if you don’t follow the right steps or implement the right ideas. The kind of displays you set up will determine the amount of foot traffic you get at the event and the revenue generated through the same.
As a retail shop owner, you must always understand that nothing replaces the magic of visual impact. And that is where visual merchandising comes into play. Just like you use visual merchandising strategies to plan out retail displays, apply the same to your trade show booth displays.
Your tradeshow display printing can become the make-or-break factor for generating footfall and leads during the event. A well designed and printed tradeshow display is vital to not only showcase out-of-the-box thinking but also grab the attention of prospective clients and customers visiting the event.
Clever planning and using the right materials and technology will help you create an engaging display that depicts the story and idea behind your brand and attracts potential clients to visit the booth.
Here are four display ideas you can bank upon for your next trade show event.
Trade Show Display Ideas to Try Out for Your Next Trade Show Event
Modular Exhibition Displays:
Modular exhibition stands comprise separate flexible segments locked together at the venue to create the overall trade show booth structure. As the entire structure can be broken down into smaller pieces, these parts can be easily reconfigured and resized later to create something entirely new.
Standard modular displays are made of three to four walls. There are endless design possibilities to explore with modular exhibition stands. This particular type of display is best suited for high-traffic venues as it allows the attendees and visitors to come to the booth from all sides.
Recently, more and more customers are leaning towards sustainable brands. Seeing this shift in the trend, many retail owners are opting for eco-friendly display materials like Re-board to create the interlocking segments of the modular display.
3 Side Open Displays
3-side open display, also known as the single-tiered display, serves as the ultimate backdrop for your trade show booth. Single-tired displays have one beautifully designed wall at the back depicting the brand in all its glory.
It is the simplest custom trade show display idea on the block and, if executed properly, can make your booth stand out from the crowd of many. Use props and pop-up colours, and set up light at the best angle to highlight your booth’s most important features and products. You can also easily install a selfie corner to keep with your social media game at the event in real-time.
Many brands prefer the 3-side open display as it allows the attendees to visit the booth from three sides simultaneously. It is easy to set up and accessible where the staff or the patron does not have to navigate too many props to check out your products and services. With one freestanding wall at the back, you get ample space to design the booth any way you like.
2 Side Open Display:
Go for pop-up trade show displays if you want to make a huge impact at the next Christmas event.
Immersive pop-up trade show displays are a great way to showcase your brand and products creatively while operating within a limited budget. If done correctly, these immersive pop-up displays can become pieces of art that attract visitors and create buzz about your brand and company.
Given that such events only last for a couple of days, pop-up displays made from the eco-friendly Re-board work best for making these stands. Re-board is an eco-friendly substitute for cardboard and MDF, mostly used in retail and other display advertising.
Re-board, besides being sustainable and 100% recyclable, is also lightweight, making it easy to transport and assemble the pop-up shop quickly in another venue.
Corner Displays:
You will mostly see creatively decorated corner display stands at intersections of event venues to take advantage of the huge traffic passing the intersections. As the name depicts, two walls are locked at right angles to create the corner display stand. These booths have an L-shaped space with two entry points on each side.
You can use the L-shape to line up multiple display counters to showcase your products to the attendees and visitors. With corner displays, you get ample space to use creative design elements made from Re-board, include eye-catching walls, and install multiple touchpoints for attendees to engage and connect with your brand.
In Conclusion
The kind of trade show display printing you go for matters. However, that is not the end of the story. The material you use to create these immersive and visually pleasing displays also holds great importance in the bigger picture.
Opting for eco-friendly materials like fabric and Re-board gives you a free hand to come up with out-of-the-box custom trade show display ideas and show your existing and potential customers that you care for the planet. The display ideas mentioned in this article can be easily recreated using sustainable raw materials and help create a positive image of your brand in upcoming events.